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Vodka From the Top of the World
Vodka From the Top of the World was an advertising campaign created by Finnish National Distillers, Inc. to better sell their Finlandia Vodka in the early 1990s. With this slogan and campaign, Finlandia became one of the more popular imported vodkas in the United States.
==Overview==
Although liquor sales had been declining for many years, the imported vodka sector remained a mainstay of the industry. But in 1991 even figures for this segment decreased by almost six percent.〔Riggs, Thomas, ''Encyclopedia of Major Marketing Campaigns'', Detroit: Gale Publishing, 2000. 568.〕 Lagging far on behind the leading brands, Absolut and Stolichnaya, Finlandia vodka wanted to increase its share of the market. Following the “Vodka at the Top of the World” campaign, created by Goodby, Silverstein, and Partners of San Francisco for Finnish National Distillers, Inc., Finlandia’s sales volume grew by 6.2 percent in 1993, while Absolut and Stolichnaya decreased or stayed the same. In major markets, the number of people who tried Finlandia increased by twenty percent, and the campaign helped create a positive attitude toward the brand. Finlandia improved on its position in the market in spite of being outspent five to one by Absolut and two to one by Stolichnaya.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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